PIERER Mobility AG, Stefan Pierer & PIERER Group — A Comprehensive Biography & Corporate Overview
Introduction
PIERER Mobility AG is a European powerhouse in the motorcycle and electric mobility industry, with an internationally recognized portfolio of performance-driven brands such as KTM, Husqvarna Motorcycles, and GASGAS. Under the stewardship of its key architect, Stefan Pierer, the group has expanded from a regional motorcycle maker into a global player with deep roots in innovation, motorsport, and mobility technology.
This article offers a comprehensive portrait of the company, its owner Stefan Pierer, its associated brands, corporate structure, and estimated financial figures as of 2025.
PIERER Mobility AG — Company Profile
Foundation and History
- Founded: 1992 (originally as KTM Sportmotorcycle AG; restructured and renamed in later decades)
- Headquarters: Mattighofen, Upper Austria, Austria
- Legal form: Aktiengesellschaft (AG — publicly traded joint-stock company)
- Stock Exchange: SIX Swiss Exchange (Zurich); ISIN: AT0000KTMI02
PIERER Mobility AG emerged from the complex corporate restructuring of the KTM Group in the 1990s, after KTM’s financial difficulties in the late 1980s. Stefan Pierer, through PIERER Industrie AG (his private investment vehicle), acquired key assets and progressively rebuilt KTM into a global leader.
The company was rebranded from KTM Industries AG to PIERER Mobility AG in 2019, reflecting its expanded focus on electric mobility and its broader portfolio beyond motorcycles.
Core Business Segments
- Motorcycles
– Design, manufacture, and distribution of off-road and street motorcycles
– Strong emphasis on performance, motorsport, and innovation - E-Mobility
– E-bicycles and electric-powered two-wheelers (under KTM, Husqvarna, GASGAS brands) - Components
– High-performance parts, gear, and accessories (via brands like WP Suspension) - Motorsport
– Factory racing teams in MotoGP, Motocross, Enduro, and Rally disciplines
PIERER Mobility AG — Ownership Structure (2025)
As of 2025, PIERER Mobility AG maintains a dual-shareholder structure combining private ownership and public trading.
| Shareholder | Ownership Stake |
|---|---|
| PIERER Industrie AG (Stefan Pierer) | ~62% (majority owner) |
| Bajaj Auto Ltd. (India) | ~46.5% in KTM AG subsidiary (via cross-holding) |
| Free float (public investors) | ~38% |
Note:
– While Bajaj Auto (Indian automotive giant) holds a significant stake in KTM AG, the parent company PIERER Mobility AG remains majority-controlled by Stefan Pierer’s PIERER Industrie AG.
– Stefan Pierer ultimately wields strategic control of the entire group.
PIERER Mobility AG — Key Brands (2025)
1. KTM
- Founded: 1953 (Kronreif & Trunkenpolz Mattighofen)
- Known for: High-performance off-road motorcycles, street bikes, and race machines
- Popular models: KTM Duke series, KTM RC series, KTM Adventure series
- Manufacturing:
– Primarily in Mattighofen, Austria
– Significant production in Pune, India (via Bajaj partnership — KTM Duke 125/200/250/390 models)
– Assembly plants in China and the Philippines
2. Husqvarna Motorcycles
- Acquired: 2013 (from BMW Motorrad)
- Known for: Swedish heritage, premium motocross, enduro, supermoto, and street bikes
- Flagship models: Vitpilen, Svartpilen, FE series
3. GASGAS
- Acquired: 2019 (from Torrot Group, Spain)
- Known for: Spanish-origin trials, motocross, and enduro motorcycles
- Expansion: Street-legal bikes and e-bicycles under GASGAS branding
4. WP Suspension
- Known for: High-end suspension components used in motorcycles and motorsport
5. E-Bicycles & E-Mobility
- KTM E-Bikes (Europe-focused market leader)
- Husqvarna E-Bicycles (premium urban & off-road)
- GASGAS E-Bicycles (sporty, MTB-oriented)
PIERER Mobility AG — Financial Figures (2024–2025)
| Metric | Figure (2024/2025) |
|---|---|
| Total Revenues (2024) | €2.65 billion |
| EBITDA (2024) | €420 million |
| Net Profit (2024) | €155 million |
| Employees (2025) | ~6,000 |
| Global Units Sold (2024) | ~390,000 motorcycles & ~125,000 e-bikes |
Key Markets: Europe, North America, India, Asia-Pacific, Latin America
Stefan Pierer — Biography
Early Life & Education
- Born: 25 November 1956
- Birthplace: Salzburg, Austria
- Nationality: Austrian
- Education: Degree in Business and Energy Management, Montanuniversität Leoben (Austria)
Career Path
- 1987: Founded PIERER Industrie AG, an industrial holding and investment firm
- 1992–1996: Acquired KTM assets and revived the brand through KTM Sportmotorcycle AG
- 2005: Led KTM’s international expansion (notably the Bajaj Auto partnership)
- 2013: Acquired Husqvarna Motorcycles
- 2019: Rebranded KTM Industries AG to PIERER Mobility AG, signaling diversification
Leadership Style & Vision
Stefan Pierer is known for his entrepreneurial foresight, strategic acquisitions, and deep involvement in motorsport-driven innovation. His leadership has emphasized:
- Continuous product development
- Vertical integration (control of components, design, and manufacturing)
- Leveraging strategic partnerships (notably with Bajaj Auto, India)
Personal Life
- Residence: Wels, Austria
- Family: Married, two children
- Hobbies: Motorsport enthusiast (especially off-road racing), art collector, and avid skier
Stefan Pierer — Net Worth (2025)
| Asset/Entity | Estimated Value (2025) |
|---|---|
| PIERER Industrie AG holdings | ~€1.4 billion |
| Direct shareholding in PIERER Mobility AG | ~€1 billion (market capitalization-based) |
| Other investments (real estate, art) | ~€100 million |
| Estimated Total Net Worth | ~€1.5 – €1.7 billion |
Note: Estimates vary due to fluctuations in PIERER Mobility AG share price and private company valuations. Pierer is consistently listed among Austria’s wealthiest industrialists (top 10).
PIERER Group — Broader Holdings
Beyond PIERER Mobility AG, PIERER Industrie AG (Stefan Pierer’s private holding) owns or has significant stakes in:
- SHW AG (automotive supplier, Germany)
- Pankl Racing Systems AG (high-performance engine and drivetrain components, Austria)
- Wethje Carbon Composites GmbH (carbon fiber technology)
These holdings reflect Pierer’s diversification into automotive and high-tech manufacturing, complementing the mobility focus.
Corporate Milestones & Achievements
- MotoGP Success: KTM factory team secured first premier-class win in 2020; regular podium contender by 2025
- E-Mobility Expansion: Husqvarna’s E-Pilen and GASGAS E-Enduro e-bikes boosted European market share
- Global Reach: Production bases established in Austria, India, Spain, and China
- Sustainability Initiatives:
– Carbon-neutral manufacturing goals for 2030
– Expansion of electric motorcycle and e-bicycle portfolio
Conclusion
PIERER Mobility AG stands today as Europe’s largest motorcycle manufacturer, and one of the world’s most dynamic mobility groups, thanks to Stefan Pierer’s entrepreneurial acumen and a clear strategic vision. With a portfolio balancing performance heritage, modern design, and forward-looking e-mobility, the company is well positioned for continued global growth in the evolving two-wheeler landscape.
Stefan Pierer’s journey from an Austrian businessman to a global industry magnate mirrors the rise of KTM and its sibling brands — a story of resilience, innovation, and relentless pursuit of excellence.
